Paris has only three Citroën dealerships for 2.2m inhabitants, making it an enormous challenge to get people to test drive Citroën’s new electric car AMI.
The solution?
We put a car key into every Parisian’s phone, using Paris most popular car-sharing app, Free2Move. Launching AMI through this app and replacing all the cars on it with AMIs we created hundreds of dealerships and test drives, without asking people to change their habits. Parisians were reached through geo-localised mobile targeting with influencers being our sales people.