'A Life to Build' for France’s No.1 home improvement brand Leroy Merlin is an ode to the deep, emotional link between people and their home. Drawing upon a magical metaphor, we discover that if you look after your home it will look after you in return.
The campaign consists of a Hero brand TVC and four product films that take the element of home transformation to a more tangible product level.
Concept | Copy | Art Direction