LUMINAE Sacred Radiance Face Oil.
Rise in Radiance.
Built around the idea of light as transformation, the campaign concept draws on the oldest ritual on earth: darkness yielding to light, as a metaphor for radiant skin.
I developed the brand and product world, campaign strategy, e-commerce imagery, social content, voiceover script and the central character, producing the campaign end to end. The film, conceived as the hero piece of the campaign, was directed and self-produced using AI tools, with the goal of creating a beauty campaign that felt both realistic and refined.