For the launch of Citroën’s new AMI (100% electric) we stayed true to Citroën’s brand tagline ‘Inspired by you’ and created 20 different car designs inspired by real Parisians and their very unique neighbourhoods. As the leading Art Director, I managed the campaign from beginning to end and created some of the car designs.
The launch is accompanied by a 100% Parisian geolocated social media campaign, made up of digital mini-films highlighting the stories of Parisians who participated in the development of the designs.