As leading Art Director and creative, I helped develop the new global strategic & creative platform "Shape the Future" for UNICEF,
including a 360° campaign launched in global key markets.
The new visual direction for UNICEF focuses on a vibrant and optimistic depiction of the future, moving past traditional narratives associated with hardship. By embracing bright color palettes, engaging imagery, and dynamic compositions, we create a sense of hope and possibility.
By shifting the narrative to one of empowerment and progress, this rebranding initiative cultivates a deeper connection with stakeholders and reinforces UNICEF's commitment to nurturing a brighter future for children worldwide.