Europcar — Mobility
Food & Drink Spread
After winning Europcar as a new client to BETC Paris, we created the brand campaign, which—led by a Hero TVC—manifests the brand’s positioning as the European leader in car rentals since 1949.
We extended the campaign with an online video campaign for the Europcar Mobility Group. Building on heritage and its founder’s vision from then to now.
Concept | Copy | Art Direction