Calling all Emilys!
To hijack the buzz around one of the year’s biggest shows, we helped Duolingo turn Emily in Paris into a real-world language moment.
Instead of relying on a blockbuster media budget, we created a culturally timed activation that invited thousands of Emilys — and fans worldwide — to engage with the brand through playful, social-first storytelling.
The idea travelled far beyond paid media, sparked organic conversation, and even caught the attention of the real Emily in Paris, Lily Collins.